GoCardless have launched their new product for the open banking in the UK: Variable Recurring Payments (VRP). This functionality introduces much more flexibility to open banking and traditional ways of collecting payment.

We explored some simulations that represents the following concepts: Variable, Flexible and Malleable.

This shapes can be changed, adapted or pressed without breaking or cracking showing the flexibility and range that VRP can offer payers.

Our approach was to work with different groups of objects (clusters) and experiment with different situations. Each cluster represents a different payers preference and there are several combinations or ways these shapes can come together.







Dirrected by Hup Studio

Client: GoCardless 
Creative Direction: Romina Giarrizzo, Marco Salemi
Art Direction: Romina Giarrizzo
Motion Direction: Marco Salemi
Lighting and Shading: Marco Salemi, Juan Manuel Isola 
Sound Design: Dany Perez

Year: 2022


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